[Case Study Details]
Driving Growth Through Market Expansion
[Case Study Details]
Driving Growth Through Market Expansion
Client
Harper & Co. Retail
Location
Austin, Texas, USA
Service
Growth Planning
Duraction
8 Months
Overview
Harper & Co., a mid-sized retail brand, had strong regional success but struggled to expand into new markets. Limited customer insights, outdated sales strategies, and inconsistent brand positioning prevented them from scaling effectively. Despite a loyal base, revenue growth had plateaued.
How Optimo Started
Optimo was created to help ambitious companies turn untapped opportunities into measurable growth. Our team of experienced consultants saw a common problem—businesses had potential but lacked the data-driven strategy, focus, and execution discipline required to expand successfully.
Limited market research and customer insights
Limited market research and customer insights
Limited market research and customer insights
Inconsistent brand messaging across channels
Inconsistent brand messaging across channels
Inconsistent brand messaging across channels
Stagnant sales growth despite demand potential
Stagnant sales growth despite demand potential
Stagnant sales growth despite demand potential
Weak digital presence in competitive markets
Weak digital presence in competitive markets
Weak digital presence in competitive markets
Our Approach
Optimo Consulting conducted a full market and competitive analysis to identify gaps and opportunities. We partnered with Harper & Co.’s leadership to redefine their expansion strategy and equip internal teams with the tools to succeed.
Customer segmentation and market analysis
Customer segmentation and market analysis
Customer segmentation and market analysis
Brand repositioning and messaging alignment
Brand repositioning and messaging alignment
Brand repositioning and messaging alignment
Omni-channel sales and marketing strategy
Omni-channel sales and marketing strategy
Omni-channel sales and marketing strategy
Digital platform optimization for scalability
Digital platform optimization for scalability
Digital platform optimization for scalability
Results
Optimo’s tailored approach enabled Harper & Co. to break through stagnant performance and establish a stronger nationwide presence. With clearer insights and scalable strategies, the brand achieved significant gains across key performance areas.
32%
Revenue Growth
32%
Revenue Growth
32%
Revenue Growth
45%
Market Reach
45%
Market Reach
45%
Market Reach
28%
Brand Awareness
28%
Brand Awareness
28%
Brand Awareness
60%
Sales Conversion
60%
Sales Conversion
60%
Sales Conversion
Final Thoughts
At Optimo, we believe growth comes from structured planning and actionable strategies—not chance. By combining market intelligence with focused execution, Harper & Co. unlocked sustainable nationwide expansion and positioned themselves for long-term success.
How We Helped Clients Grow Smarter
How We Helped Clients Grow Smarter
How We Helped Clients Grow Smarter
Optimizing Workflow for Higher Profits
Expanding Harper & Co.’s retail presence with data-driven strategies for sustainable growth.
Driving Growth Through Market Expansion
Expanding Harper & Co.’s retail presence with data-driven strategies for sustainable growth.
Streamlining Operations for Scalable Growth
Helping Vertex Manufacturing cut inefficiencies and achieve sustainable growth through smarter operations.
Driving Efficiency Through Digital Transformation
Helping Orion Tech modernize operations with automation, smarter workflows, and scalable digital systems.
Expanding Market Presence with Smarter Sales Strategies
Helping NovaHealth strengthen national reach with data-driven campaigns and optimized sales operations.
Digital Transformation with Streamlined Operations
Guiding Liora Health through a complete digital transformation by optimizing internal workflows.
Optimizing Workflow for Higher Profits
Expanding Harper & Co.’s retail presence with data-driven strategies for sustainable growth.
Driving Growth Through Market Expansion
Expanding Harper & Co.’s retail presence with data-driven strategies for sustainable growth.
Streamlining Operations for Scalable Growth
Helping Vertex Manufacturing cut inefficiencies and achieve sustainable growth through smarter operations.
Driving Efficiency Through Digital Transformation
Helping Orion Tech modernize operations with automation, smarter workflows, and scalable digital systems.
Expanding Market Presence with Smarter Sales Strategies
Helping NovaHealth strengthen national reach with data-driven campaigns and optimized sales operations.
Digital Transformation with Streamlined Operations
Guiding Liora Health through a complete digital transformation by optimizing internal workflows.
Optimizing Workflow for Higher Profits
Expanding Harper & Co.’s retail presence with data-driven strategies for sustainable growth.
Driving Growth Through Market Expansion
Expanding Harper & Co.’s retail presence with data-driven strategies for sustainable growth.
Streamlining Operations for Scalable Growth
Helping Vertex Manufacturing cut inefficiencies and achieve sustainable growth through smarter operations.
Driving Efficiency Through Digital Transformation
Helping Orion Tech modernize operations with automation, smarter workflows, and scalable digital systems.
Expanding Market Presence with Smarter Sales Strategies
Helping NovaHealth strengthen national reach with data-driven campaigns and optimized sales operations.
Digital Transformation with Streamlined Operations
Guiding Liora Health through a complete digital transformation by optimizing internal workflows.
Optimizing Workflow for Higher Profits
Expanding Harper & Co.’s retail presence with data-driven strategies for sustainable growth.
Driving Growth Through Market Expansion
Expanding Harper & Co.’s retail presence with data-driven strategies for sustainable growth.
Streamlining Operations for Scalable Growth
Helping Vertex Manufacturing cut inefficiencies and achieve sustainable growth through smarter operations.
Driving Efficiency Through Digital Transformation
Helping Orion Tech modernize operations with automation, smarter workflows, and scalable digital systems.
Expanding Market Presence with Smarter Sales Strategies
Helping NovaHealth strengthen national reach with data-driven campaigns and optimized sales operations.
Digital Transformation with Streamlined Operations
Guiding Liora Health through a complete digital transformation by optimizing internal workflows.
Optimizing Workflow for Higher Profits
Expanding Harper & Co.’s retail presence with data-driven strategies for sustainable growth.
Driving Growth Through Market Expansion
Expanding Harper & Co.’s retail presence with data-driven strategies for sustainable growth.
Streamlining Operations for Scalable Growth
Helping Vertex Manufacturing cut inefficiencies and achieve sustainable growth through smarter operations.
Driving Efficiency Through Digital Transformation
Helping Orion Tech modernize operations with automation, smarter workflows, and scalable digital systems.
Expanding Market Presence with Smarter Sales Strategies
Helping NovaHealth strengthen national reach with data-driven campaigns and optimized sales operations.
Digital Transformation with Streamlined Operations
Guiding Liora Health through a complete digital transformation by optimizing internal workflows.
Optimizing Workflow for Higher Profits
Expanding Harper & Co.’s retail presence with data-driven strategies for sustainable growth.
Driving Growth Through Market Expansion
Expanding Harper & Co.’s retail presence with data-driven strategies for sustainable growth.
Streamlining Operations for Scalable Growth
Helping Vertex Manufacturing cut inefficiencies and achieve sustainable growth through smarter operations.
Driving Efficiency Through Digital Transformation
Helping Orion Tech modernize operations with automation, smarter workflows, and scalable digital systems.
Expanding Market Presence with Smarter Sales Strategies
Helping NovaHealth strengthen national reach with data-driven campaigns and optimized sales operations.
Digital Transformation with Streamlined Operations
Guiding Liora Health through a complete digital transformation by optimizing internal workflows.
Optimizing Workflow for Higher Profits
Expanding Harper & Co.’s retail presence with data-driven strategies for sustainable growth.
Driving Growth Through Market Expansion
Expanding Harper & Co.’s retail presence with data-driven strategies for sustainable growth.
Streamlining Operations for Scalable Growth
Helping Vertex Manufacturing cut inefficiencies and achieve sustainable growth through smarter operations.
Driving Efficiency Through Digital Transformation
Helping Orion Tech modernize operations with automation, smarter workflows, and scalable digital systems.
Expanding Market Presence with Smarter Sales Strategies
Helping NovaHealth strengthen national reach with data-driven campaigns and optimized sales operations.
Digital Transformation with Streamlined Operations
Guiding Liora Health through a complete digital transformation by optimizing internal workflows.
Optimizing Workflow for Higher Profits
Expanding Harper & Co.’s retail presence with data-driven strategies for sustainable growth.
Driving Growth Through Market Expansion
Expanding Harper & Co.’s retail presence with data-driven strategies for sustainable growth.
Streamlining Operations for Scalable Growth
Helping Vertex Manufacturing cut inefficiencies and achieve sustainable growth through smarter operations.
Driving Efficiency Through Digital Transformation
Helping Orion Tech modernize operations with automation, smarter workflows, and scalable digital systems.
Expanding Market Presence with Smarter Sales Strategies
Helping NovaHealth strengthen national reach with data-driven campaigns and optimized sales operations.
Digital Transformation with Streamlined Operations
Guiding Liora Health through a complete digital transformation by optimizing internal workflows.
Optimizing Workflow for Higher Profits
Expanding Harper & Co.’s retail presence with data-driven strategies for sustainable growth.
Driving Growth Through Market Expansion
Expanding Harper & Co.’s retail presence with data-driven strategies for sustainable growth.
Streamlining Operations for Scalable Growth
Helping Vertex Manufacturing cut inefficiencies and achieve sustainable growth through smarter operations.
Driving Efficiency Through Digital Transformation
Helping Orion Tech modernize operations with automation, smarter workflows, and scalable digital systems.
Expanding Market Presence with Smarter Sales Strategies
Helping NovaHealth strengthen national reach with data-driven campaigns and optimized sales operations.
Digital Transformation with Streamlined Operations
Guiding Liora Health through a complete digital transformation by optimizing internal workflows.
Optimizing Workflow for Higher Profits
Expanding Harper & Co.’s retail presence with data-driven strategies for sustainable growth.
Driving Growth Through Market Expansion
Expanding Harper & Co.’s retail presence with data-driven strategies for sustainable growth.
Streamlining Operations for Scalable Growth
Helping Vertex Manufacturing cut inefficiencies and achieve sustainable growth through smarter operations.
Driving Efficiency Through Digital Transformation
Helping Orion Tech modernize operations with automation, smarter workflows, and scalable digital systems.
Expanding Market Presence with Smarter Sales Strategies
Helping NovaHealth strengthen national reach with data-driven campaigns and optimized sales operations.
Digital Transformation with Streamlined Operations
Guiding Liora Health through a complete digital transformation by optimizing internal workflows.
Optimizing Workflow for Higher Profits
Expanding Harper & Co.’s retail presence with data-driven strategies for sustainable growth.
Driving Growth Through Market Expansion
Expanding Harper & Co.’s retail presence with data-driven strategies for sustainable growth.
Streamlining Operations for Scalable Growth
Helping Vertex Manufacturing cut inefficiencies and achieve sustainable growth through smarter operations.
Driving Efficiency Through Digital Transformation
Helping Orion Tech modernize operations with automation, smarter workflows, and scalable digital systems.
Expanding Market Presence with Smarter Sales Strategies
Helping NovaHealth strengthen national reach with data-driven campaigns and optimized sales operations.
Digital Transformation with Streamlined Operations
Guiding Liora Health through a complete digital transformation by optimizing internal workflows.
Optimizing Workflow for Higher Profits
Expanding Harper & Co.’s retail presence with data-driven strategies for sustainable growth.
Driving Growth Through Market Expansion
Expanding Harper & Co.’s retail presence with data-driven strategies for sustainable growth.
Streamlining Operations for Scalable Growth
Helping Vertex Manufacturing cut inefficiencies and achieve sustainable growth through smarter operations.
Driving Efficiency Through Digital Transformation
Helping Orion Tech modernize operations with automation, smarter workflows, and scalable digital systems.
Expanding Market Presence with Smarter Sales Strategies
Helping NovaHealth strengthen national reach with data-driven campaigns and optimized sales operations.
Digital Transformation with Streamlined Operations
Guiding Liora Health through a complete digital transformation by optimizing internal workflows.
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